Principles of Management: Core Principles for Success
Offered by
Benaadir Research, Consultancy & Evaluation Center (BRCE)

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LevelAll Levels
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Total Enrolled1
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Duration6 hours 30 minutes
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Last Updated06/02/2025
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CertificateCertificate of completion
Course Description
This course introduces the fundamental concepts, theories, and practices of modern management. It explores the essential functions of planning, organizing, leading, and controlling within an organizational context. Learners will gain insights into decision-making processes, leadership strategies, team dynamics, organizational structure, and performance evaluation. Whether you’re new to management or looking to refresh your skills, this course lays a strong foundation for understanding how organizations operate and succeed.
Why should you take this course?
- To build a solid understanding of core management functions used across all industries.
- To develop leadership, strategic thinking, and decision-making skills crucial for professional growth.
- To prepare for supervisory or managerial roles in business, nonprofit, or government organizations.
- To enhance your ability to contribute effectively in team environments and manage resources efficiently.
- To gain a recognized certification that adds value to your CV and boosts your career opportunities.
Who is this course for:
- Aspiring managers, supervisors, and team leaders
- University students and recent graduates in business, economics, or related fields
- Entrepreneurs and business owners who want to improve their management skills
- Professionals transitioning into managerial roles
- Anyone interested in understanding how organizations are managed
What you’ll learn:
- The core functions and roles of management
- Effective planning and strategic goal-setting techniques
- Organizational structures and design
- Principles of leadership and team management
- Motivation and communication strategies
- Tools for monitoring, controlling, and evaluating performance
- Change management and decision-making processes.
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Are there any course requirements or prerequisites?
- No prior management experience is required.
- Basic literacy in English and a willingness to learn are sufficient.
- Familiarity with business or organizational environments is a plus but not mandatory.
What you earn after completion of this course:
Upon successful completion of the Principles of Management course, you will earn:
- A Certificate of Completion from Laambad e-Learning Platform and Benadir Research.
- Practical skills to apply immediately in real-life managerial settings
- A strong conceptual understanding of management that can support further professional or academic development.
Course Curriculum
Chapter 0. Course Pre-Lessons
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01:21
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Course Files
Chapter 1. Managers in the Workplace
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1.1 Who Are Managers?
05:26 -
1.2 Role of Management Levels
06:50 -
1.3 Mintzberg’s Set of Ten Roles
13:47 -
1.4 The P-O-L-C Framework
07:22 -
1.5 Manager vs Leader
05:22
Chapter 2. Understanding Management
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2.1 The Manager: Omnipotent or Symbolic?
05:36 -
2.2 Internal Organizational Analysis
08:54 -
2.3 External Environment – PESTLE Analysis
05:08 -
2.4 Who Are Stakeholders?
01:57 -
2.5 What Is Organizational Culture?
07:45
Chapter 3. Managing Diversity
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3.1 What is Workforce Diversity?
04:46 -
3.2 Levels of Diversity
05:41 -
3.3 Types of Diversity
05:16 -
3.4 Top Management Commitment to Diversity
03:16
Chapter 4. Managing social responsibility and ethics
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4.1 From Obligation, Responsiveness to Responsibility
02:47 -
4.2 The Classical View (Traditional)
03:22 -
4.3 Green Management and Sustainability
04:45 -
4.4 Managers and Ethical Behavior
04:11 -
4.5 Moral Development
11:25 -
4.6 Organization’s Culture
04:23 -
4.7 Code of Ethics
03:45
Chapter 5. Managing change and Innovation
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5.1 The Change Process
06:33 -
5.2 Types of Change Agents
02:29 -
5.3 Organizational Development
05:42 -
5.4 What Causes Stress?
03:10 -
5.5 Stimulating Innovation
02:01 -
5.6 Structural Variables
04:38
Chapter 6. Managers as Decision makers
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6.1 Decision Making
15:20 -
6.2 Rational Decision-Making
03:28 -
6.3 Programmed vs. Non-Programmed Decisions
03:56 -
6.4 Decision-Making Situations
05:35
Chapter 7. Foundations of planning
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7.1 What Is Planning?
07:33 -
7.2 Elements of Planning
09:15 -
7.3 Maintaining the Hierarchy of Goals
05:03 -
7.4 Steps in Goal Setting
02:19 -
7.5 Methods of Planning
04:08
Chapter 8. Strategic management
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8.1 What Is Strategic Management?
05:33 -
8.2 Strategic Management Process
11:27 -
8.3 Corporate Strategies
05:38 -
8.4 Five Competitive Forces
05:35 -
8.5 Types of Competitive Strategies
05:26
Chapter 9. Basic organizational design
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9.1 Designing Organizational Structure
06:07 -
9.2 Departmentalization by Type
05:21 -
9.3 Centralization and Decentralization
03:19 -
9.4 Contingency Factors
05:42
Chapter 10. Adaptive Organizational Design
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10.1 Contemporary Organizational Designs
05:16 -
10.2 Team Structure
04:14 -
10.3 Internal Collaboration
03:48 -
10.4 External Collaboration
01:42 -
10.5 Flexible Work Arrangements
03:27
Chapter 11. Managing human resource
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11.1 Why Is HRM Important?
04:22 -
11.2 HRM Process
06:40 -
11.3 Identifying & Selecting Competent Employees
02:07 -
11.4 Recruitment and Decruitment
02:53 -
11.5 What is Selection?
02:44 -
11.6 Employee Performance Management
05:53 -
11.7 Contemporary Issues in Managing HRM
02:22
Chapter 12. Communication in Organizations
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12.1 Communication in Organizations
02:36 -
12.2 Communication Barriers
02:04 -
12.3 Selective Perception
11:12 -
12.4 Different Types of Communication
08:10 -
12.5 Communication Channels
08:04 -
12.6 Direction of Communication
05:23
Chapter 13. Managing Groups and Teams
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13.1 Group Dynamics
02:57 -
13.2 Stages of Group Development
09:13 -
13.3 Factors Affecting the Group
04:22 -
13.4 Understanding Team Design Characteristics
05:26 -
13.5 Team Roles
00:42 -
13.6 Types of Teams
02:07 -
13.7 Designing Effective Teams
06:27 -
13.8 Barriers to Effective Teams
02:14
Chapter 14. Motivating Employees Motivating Employees
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14.1 Motivation
02:35 -
14.2 Maslow’s Hierarchy of Needs
04:52 -
14.3 ERG Theory
03:07 -
14.4 Two-Factor Theory
02:39 -
14.5 Acquired Needs Theory
02:59 -
14.6 Process-Based Theories
03:11 -
14.7 Reinforcement Theory
06:58
Chapter 15. The Essentials of Control
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15.1 Organizational Control
03:33 -
15.2 The Costs and Benefits of Organizational Controls
04:50 -
15.3 Types and Levels of Control
07:57 -
15.4 The Balance Sheet
04:49 -
15.5 Possible Solutions
03:53
Chapter 16. Management related Documents and Policies
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16.1 Organizational Management Guide
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16.2 Code of Ethics and Code of Conduct Guide
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16.3 Strategic Plan Guide
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16.4 Work Plan Guide
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16.5 Management Policies and Procedures Guide
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16.6 Organizational Design Guide
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16.7 Team Management Guide
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16.8 Essentials of Controlling Guide
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16.9 Problem Soling Guide
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16.10 Decision Making Guide
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