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Course Content
Section 1 Introduction To Entrepreneurship
0/5
Entrepreneurship.
11:00
Characteristics of Successful Entrepreneurs.
07:28
Common Myths About Entrepreneurs.
16:46
Types of Start Up Firms.
13:22
Quiz one
Section 2 Recognizing Opportunities and Generating Ideas
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Opportunity?
07:14
The Ways to Identify an Opportunity.
09:26
Second Approach Solving a problem.
05:32
Personal Characteristics of the Entrepreneur.
14:33
Techniques for generating Ideas.
13:43
Quiz Two
Section 3 Feasibility Analysis
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Feasibility Analysis?
08:07
Forms of feasibility Analysis.
16:18
Industry/Target Market Feasibility Analysis.
12:24
Organizational Feasibility Analysis.
09:19
Financial Feasibility Analysis.
10:17
Quiz Three
Section 4 Developing an Effective Business Model
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Business Models.
08:00
Barringer/Ireland Business Model Template.
10:30
Resources.
05:11
Financials.
07:41
Operations.
07:53
Quiz Four
Section 5 Industry and Competitor Analysis
0/5
Industry Analysis?
12:22
Techniques Available to Assess Industry Attractiveness.
32:00
Industry Types and the Opportunities They Offer.
05:00
Competitor Analysis.
08:00
Quiz Five
Section 6 Writing a Business Plan
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Business Plan?
06:44
Guidelines for Writing a Business Plan.
08:38
Outline of Business Plan.
24:18
Quiz Six
Section 7 Preparing a Proper Ethical and Legal Foundation
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Initial Ethical and Legal Issues Facing a New Firm.
19:23
Choosing an Attorney for a Firm.
09:42
Drafting a Founders’ Agreement.
05:23
Avoiding Legal Disputes.
08:00
Obtaining Business Licenses and Permits.
10:31
Choosing a Form of Business Ownership.
23:00
Quiz Seven
Section 8 Assessing a New Venture’s Financial Strength and Viability
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Financial Management.
14:00
The Process of Financial Management.
11:14
Financial Statements
19:00
Pro Forma Financial Statements.
09:00
Quiz Eight
Section 9 Building a new Venture team
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New Venture team.
17:33
Key elements if successful founding team.
12:00
Board of directors.
09:00
Lenders and Investors.
07:32
Quiz Nine
Section 10 Getting Financing or Funding
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The Importance of Getting Financing or Funding.
06:48
Alternatives for Raising Money for a New Venture.
08:00
Preparing to Raise Debt or Equity Financing.
10:20
Sources of Equity Funding.
11:00
Source of Debt Financing.
06:16
Creative Sources of Financing or Funding.
04:38
Quiz Ten
Section 11 Unique Marketing Issues
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Selecting a Market and Establishing a Position.
12:32
Branding.
08:27
The Four Ps of Marketing for New Ventures.
16:00
Public Relations.
05:51
Place (or Distribution).
06:45
Quiz Eleven
Section 12 The Importance of Intellectual Property
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Importance of Intellectual Property
08:00
Patents.
12:17
Trademarks.
12:38
Copyrights.
08:00
Trade Secrets.
11:12
Quiz Twelve
Section 13 Preparing for and Evaluating the Challenges of Growth
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Three Things a Business Can Do to Prepare for Growth.
09:30
Reasons for Growth.
08:00
Managing Growth.
12:00
Challenges of Growth.
11:37
Quiz Thirteen
Section 14 Strategies for Firm Growth
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Internal and External Growth Strategies.
21:00
External Growth Strategies.
09:17
Licensing.
10:20
Quiz Fourteen
Section 15 Franchising
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Franchising?
07:05
Types of Franchise Agreements.
05:25
Selecting and Developing Effective Franchisees.
10:26
Buying a Franchise.
14:26
Quiz Fifteen
Entrepreneurship and Innovation Practices
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Entrepreneurship.
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